Monday, March 31, 2008

Rare times indeed

The NCAA tourney results from this past weekend got me thinking. How often do the best companies deliver the goods when it really counts? For those of you that missed it, all four No. 1 seeds made it to the Final Four for the first time in the 30 year history of the tournament. This is quite a testament to all the other teams that rose up, played beyond their talent, skill, etc. and knocked them off along the way.

Just because your company is a No. 1 seed doesn't give you a pass all the way to the promised land. You still need to wake up every morning, stay focused, work extremely hard and also get a little bit lucky (yes, I'm referring to you Kansas!) to stay No. 1.

Many companies have forgotten this recently and have paid the price for it. Big name brands like Motorola, Coca-Cola, Starbucks, and even Google lost their focus and grit and are now paying the price by being nipped at the heels by underdogs.

Can this be said about your company? Are you currently in a market leader spot and untested? What would happen if you were tested by an upstart that had drive, determination and "good enough" talent? Could your team deliver the goods?

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