Tuesday, February 19, 2008

Micro-flix?


Is there anything to the rumors that Microsoft might start offering Netflix movies through the Xbox? This would be a big coup for Netflix as it struggles to maintain ground in the movie rental business now that Apple, Amazon, et al are cutting into the market that they previously owned along with Blockbuster. However, the real question is this, of the 40M households with an Xbox, how many of them already get their movies via Netflix and/or Blockbuster. Does this represent a significant enough boost to invest in this technology addition? Also, do you think that Jr. is going to let Mom and Dad use his Xbox to download movies when he wants to be on Xbox Live playing Halo 3 with his friends?

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